Cumilla University | Mahfuzur Rahman

Mahfuzur Rahman

Assistant Professor

Comilla University
Comilla University
Cumilla-3506, Bangladesh

mahfuzcoubd@gmail.com

01918149595

Biography
Qualification
Publication
Research Interest

Mr. Mahfuzur Rahman is serving as a Assistant Professor in the Department of Marketing, Comilla University, Cumilla-3506 since December 10, 2021. He started his career as a Lecturer at the Faculty of Business and Management, Victoria University of Bangladesh, Dhaka, Bangladesh, in 2016. Moreover, he worked at the Department of Business Administration, Bangladesh Army International University of Science and Technology (BAIUST), Cumilla Cantonment, Cumilla, Bangladesh as a Lecturer for slightly less than two years. Then he started his career as a Lecturer in the Department of Marketing, Comilla University from December 10, 2019 to December 9, 2021. Mr. Rahman has an excellent academic record along with several types of research. His research interest lies in Marketing with Technology, Social Media, e-Retailing, Social Commerce, Consumer Behavior, Brand Management, Services Marketing, etc.

Education Qualification
Job Experience

Master of Business Administration (MBA)	Department of Marketing, Comilla University, Cumilla -3506	Marketing	-2015
Bachelor of Business Administration (BBA)	Department of Marketing, Comilla University, Cumilla -3506	Marketing	-2014
Higher Secondary Certificate (HSC)	Comilla Victoria Government College	Business Studies	-2008

Department of Marketing, Comilla University, Bangladesh Assistant Professor December 2021 - Present
Department of Marketing, Comilla University, Bangladesh Lecturer December 2019 - December 2019
Department of Business Administration, BAIUST, Cumilla Cantonment, Cumilla-3500, Bangladesh Lecturer February 2018 - December 2018
Department of Business Administration, Victoria University of Bangladesh (VUB). Dhaka, Bangladesh., Bangladesh Lecturer September 2016 - February 2016

1.	How digital marketing evolved over time: A bibliometric analysis on scopus database December 2021 Faruk, M., Rahman, M. and Hasan, S., 2021. How digital marketing evolved over time: A bibliometric analysis on scopus database. Heliyon, p.e08603.
2.	Effective Factors of Service Marketing Mix on Tourist Satisfaction: A Case Study July 2021 Rahman, M., Islam, M., Al Amin, M., Sultana, R. and Talukder, M., 2019. Effective Factors of Service Marketing Mix on Tourist Satisfaction: A Case Study. Asian Social Science, 15(7). DOI:10.5539/ass.v15n7p1
3.	Leadership Styles Navigate Employee Job Performance January 2018 Islam, M., Rahman, M. and Siddiqui, K., 2018. Leadership Styles Navigate Employee Job Performance. The Comilla University Journal of Business Studies, 5(1).
4.	Consumers’ Purchasing Decision Toward Fast Moving Consumer Goods (FMCGs): An Empirical Study April 2017 Sarker, M.A.H. and Rahman, M., 2017. Consumers’ Purchasing Decision Toward Fast Moving Consumer Goods (FMCGs): An Empirical Study. The Comilla University Journal of Business Studies, 4(1).
5.	Exploring the Role of Union Digital Center to Managing Information Services in Rural Development of Bangladesh December 2020 Rahman, M., Islam, M.S. and Ali, M., 2020. Exploring the Role of Union Digital Center to Managing Information Services in Rural Development of Bangladesh. Bangladesh Journal of Public Administration.

Marketing with Technology, Social Media, e-Retailing, Social Commerce, Consumer Behavior, Brand Management, Services Marketing